thewall

A Lesson in Storytelling. From Pink Floyd.

About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who suffer from depression do, I sunk into myself. I sought out solitude and drew a […]

picard facepalm

When Blogger Outreach Gets Weird. Really Weird.

Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to […]

embrace

5 Corporate Facebook Lessons from an Indie Band [Case Study]

This week, rock band Embrace’s eponymously-titled new album entered the UK chart at number five. Which is quite an accomplishment for a band that sunk without trace eight years ago and whose last album, ‘This New Day’ released in 2006, really wasn’t that great. So what on earth does this have to do with PR, […]

david brent

So You’re a Social Media Junkie, Are You?

“One of the painful things about our time is that those who feel certainty are stupid, and those with any imagination and understanding are filled with doubt and indecision.” Bertrand Russell In the last couple of weeks I’ve been interviewing graduate-level candidates for potential roles at BOTTLE. And pretty much without exception, each of them […]

Addressing Facebook Zero

[ebook] Addressing Facebook Zero: a new era for Facebook marketing

Over the last couple of months there has been an increasing sense of frustration and, recently, desperation with Facebook as a marketing channel. It’s long been understood by Page administrators that they could expect to reach a maximum of only 16% of their fans with any given status update. But Facebook threw the cat among […]

public relations

10 Steps to Nailing a Killer Career in PR

PR is changing. Gone (for the most part) are the days of endless media relations and measurement using AVEs. So far, so obvious. And so whether you’ve been in the industry for five years or you’re looking for your first role, you need to adapt your skill set and the way you position yourself if you want to forge a […]

confused

SEO, PR or Advertising Agency: Which is Best for Social Media?

If you’re a brand with a social media requirement and you’re looking to hire agency support, you have several options open to you. Pretty much every marketing agency now offers social communications as a service: you could go down the PR route, the advertising route or the SEO route. But what’s the difference? What can […]

d3e68cf1e59a3122b075260a010d612adc1dade0904b9bbef42f5cf80eacab8d

3 Steps That Will Completely Transform the Way You Use Facebook

Over the Christmas holiday I had something of a social media-related epiphany. With space and time to observe Facebook from a distance, it hit me just how overrun my newsfeed had become with irrelevant nonsense, and how many of the people and Pages I really wanted to hear from simply weren’t showing up at all. […]

Real Time Marketing

April Fool’s and the White Noise of Brand Marketing

April Fool’s and the White Noise of Brand Marketing

Just in case you weren’t aware, yesterday was April Fool’s. A day for all manner of utterly hilarious japes and pranks (cling film over the toilet bowl, anyone?) when anarchy is not only allowed but actively encouraged. In such an environment, brands come out to play. And boy, did brands come out to play! April […]

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