Those new to Twitter tend to have unrealistic expectations of what can be achieved on the micro-blogging platform from a marketing perspective. Until they come to fully understand Twitter, some believe that it will result in hundreds or thousands of people hanging on their every 140-character update, with every tweet being read by every single follower. Others feel that no-one will have any interest in anything they have to say and that not a single person will read anything they write. The truth is obviously somewhere in-between. But where?
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