Paul Sutton

A Lesson in Storytelling. From Pink Floyd.

A Lesson in Storytelling. From Pink Floyd.

About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who suffer from depression do, I sunk into myself. I sought out solitude and drew a […]

When Blogger Outreach Gets Weird. Really Weird.

When Blogger Outreach Gets Weird. Really Weird.

Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to […]

The Future of Communications: Women?

The Future of Communications: Women?

It pains me a little to write this. I’m a bloke who works in an office with three other men and over 20 women. It’s not unusual in the PR industry for guys to be outnumbered five to one. Nor is it an issue. I may have, in the past, been known to post the […]

Video: The Future of Communications

Video: The Future of Communications

Yesterday I had the pleasure of taking part in a live Google+ Hangout on the subject of the future of communications. Featuring no less than PR industry sage Deirdre Breakenridge, highly respected technologist Neville Hobson and PRCA Digital Group head Danny Whatmough, it was a teaser for the highly anticipated FutureComms14 event, organised by Mynewsdesk. […]

5 Corporate Facebook Lessons from an Indie Band [Case Study]

5 Corporate Facebook Lessons from an Indie Band [Case Study]

This week, rock band Embrace’s eponymously-titled new album entered the UK chart at number five. Which is quite an accomplishment for a band that sunk without trace eight years ago and whose last album, ‘This New Day’ released in 2006, really wasn’t that great. So what on earth does this have to do with PR, […]

Two PR & Comms Events Not to Miss!

Two PR & Comms Events Not to Miss!

It’s not often I get excited about industry events. So many comms events; so much duplication; so little forward-thinking. So it is with a great sense of anticipation and excitement that I can report that not one but two events have been announced in the last week or two that should blow the socks off […]

Why Comms Blogging is in the Doldrums

Why Comms Blogging is in the Doldrums

“I walk a mile in your shoes. Now I’m a mile away. And I’ve got your shoes.”          Kings of Leon Last week, influential writer Danny Brown announced that he was changing tack on his hugely popular blog. He said that he’s decided to move away from the marketing and social media […]

So You’re a Social Media Junkie, Are You?

So You’re a Social Media Junkie, Are You?

“One of the painful things about our time is that those who feel certainty are stupid, and those with any imagination and understanding are filled with doubt and indecision.” Bertrand Russell In the last couple of weeks I’ve been interviewing graduate-level candidates for potential roles at BOTTLE. And pretty much without exception, each of them […]

[ebook] Addressing Facebook Zero: a new era for Facebook marketing

[ebook] Addressing Facebook Zero: a new era for Facebook marketing

Over the last couple of months there has been an increasing sense of frustration and, recently, desperation with Facebook as a marketing channel. It’s long been understood by Page administrators that they could expect to reach a maximum of only 16% of their fans with any given status update. But Facebook threw the cat among […]

April Fool’s and the White Noise of Brand Marketing

April Fool’s and the White Noise of Brand Marketing

Just in case you weren’t aware, yesterday was April Fool’s. A day for all manner of utterly hilarious japes and pranks (cling film over the toilet bowl, anyone?) when anarchy is not only allowed but actively encouraged. In such an environment, brands come out to play. And boy, did brands come out to play! April […]

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