HTC One: ‘Mobile of the Year’ or ‘Over-Hyped Toy’?
When the good people at Phones 4u gave me the opportunity to get my grubby mits on the new HTC One smartphone, I jumped at the opportunity. As an Android devotee and a loyal HTC customer who has an upgrade due imminently, I wanted to see what all the fuss was about. How does the […]
Stats that Explode the Myth that Facebook Promoted Posts Suck. (Maybe)
With Facebook becoming an increasingly pay-to-play platform for brands, Page administrators are often left with little choice but to use the promoted posts function in order to reach the very people who’ve signed up to get their news and updates. Promoted posts are widely rounded upon for being extortionately expensive, especially when compared to standard […]
![How Mobile Devices are Changing Shopping Behaviour [Infographic]](http://futurecomms1.files.wordpress.com/2013/05/devices.jpg?w=100&h=75&crop=1 "How Mobile Devices are Changing Shopping Behaviour [Infographic]")
How Mobile Devices are Changing Shopping Behaviour [Infographic]
The development of mobile devices is changing the face of online shopping. Over 85% of global internet users use the web to make purchases, resulting in a worldwide e-commerce economy worth in the region of $1 trillion. A new infographic from Dell highlights some of the key changes in behaviour that smartphones and tablets are […]
Why Facebook Really Doesn’t Give a Toss that You Hate It
If you’re an admin of a Facebook page, you’ll more than likely be growing more and more pissed off with the way the site is developing. Advertising has gone from being an optional extra to being a front-and-centre, in-your-face necessity if you want to communicate with the community you’ve lovingly cultivated over the last few […]
The True Reason for the Death of Post
The postal service has been under threat for many years. Since the widespread adoption of forms of electronic messaging (primarily SMS and email) in the late 90s, the death knell has been touted as just around the corner for ‘snail mail’. In retaliation and, perhaps, preparation for the inevitable, long-time post guardian the Royal Mail […]
Everything You Need to Know About Agile Marketing
It’s been given many names over the last few years, but whether you call it news-jacking, brand-jacking, piggybacking or its latest nomenclature agile marketing, when done well reacting to the news agenda can be one of the most powerful weapons in a PR or social media professional’s arsenal. Social networks, and Twitter in particular, have […]
The Social Media Brand Winners (and Losers) in Fergie’s Retirement
Brand-jacking. Agile marketing. It’s the latest and greatest thing in social media marketing. Coral bookmakers got it spot on last summer when Robin Van Persie left Arsenal with a fast response on-the-ground stunt, and Oreo nailed it when the lights went out at the Superbowl with a now near legendary tweet. And yesterday, as the […]
Is it Time to Scale Back on Social Media?
Here’s a question for you: how many social networks are you a member of? Three? Five? Ten? If you’re anything like me, and if you’re honest with yourself, you probably have no idea how many networks and services you’ve signed up to in the last few years and now have profiles on. I’m guessing (and […]
3 Killer Apps That Could Define the Future of SMS
Early in the 21st century text messaging became the latest, greatest thing in the communications industry. It exploded firmly onto the scene in 2001 when the number of SMS messages went from 17 billion to 250 billion globally in the space of 12 months. By 2012 this number had climbed to nearly 10 trillion. That’s […]
Overcoming the Challenges of Blogger Outreach
A couple of weeks back, blogger outreach platform InkyBee finally came out of private beta after two years in development. Having been party to the development process, I was keen to find out more about what looks like a promising UK-based start up. So I asked Co-Founder of Forth Metrics (the company behind InkyBee) Hugh […]
