The Right Goals In Place

You’ve put the right goals in place, identified the target audience you want to reach, spent time hanging out where they hang out, reading what they read, and researching what matters to them—and in the process, you’ve established the key prospects who are influencing those individuals. When …

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Distinction Matters

Look at the lists of the best-managed companies and compare them to the lists of the most innovative companies—there’s almost never any overlap. Why? The answer is quite simple. The criteria that define success on these two lists are different. Management is about controlling resources to optimize predictable …

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The Importance of a Mentor

A mentor teaches you not only what they know but where they screwed up along the way. They’ll teach you all about the Force, but a couple of drinks in and they’ll segway in the way the Sith penetrated their order and banged them over the head. They …

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