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About Me

Paul SuttonI’m Paul Sutton, a communications professional with over 15 (glorious?) years’ experience in social communications, digital marketing and PR 2.0. Way back when, I started out in-house at top UK investment house Perpetual, and have since worked with a number of leading PR & comms agencies across a wide range of consumer brands, B2B businesses and SMEs. I now specialise in helping brands and businesses to strategically adapt to the new digital media environment, and to implement social media practices and digital marketing campaigns that help them to achieve their corporate objectives.

Experience

I’m Head of Social Communications at PR agency BOTTLE in Oxfordshire, UK, and over the last few years I’ve worked with some of the UK’s top brands in this capacity, including: Honda UK, the HISTORY TV channel, AXA PPP healthcare, Rentokil, Poundland, Golden Wonder, development charity Practical Action and many more. In fact, the HISTORY channel, Rentokil, Golden Wonder and Practical Action have now all won social media awards for campaigns I devised or implemented. Under my stewardship, BOTTLE has won no less than 15 social media awards in just two years, including CorpComms Digi Awards, Digital Impact Awards and CIPR PRide Awards.

Paul Sutton

I’m fascinated by the psychological and cultural impact of social media and the web, and my area of interest has always been in completely integrated communications strategies. What this means for my clients is that I completely understand that the impact of social media marketing is on human behaviour: attitudes, beliefs and opinions. Social communications, PR 2.0 and digital marketing are all about engaging with and influencing customers effectively throughout the buying process in order to influence the purchasing decision. And it’s this that I focus on.

Relationships

‘People do business with people’, right? That’s true now more than ever. In an age where everyone has a Facebook page, a Twitter profile or a blog, every single employee in an organisation is a brand ambassador who can either influence a potential client or customer to purchase…or to do exactly the reverse. So the relationships between companies/brands and their audiences have never been so important. My role is to build those beneficial relationships.

But the same goes for the way I work. I’m not stuffy, I’m not overly formal and I’m certainly not one of those ‘social media gurus’ you read about. I like my BOTTLE colleagues to work in partnership with our clients as an extension of their existing team. If my knowledge and experience can help individuals within client companies to grow and progress, then so much the better. But what I always insist on is integrity, honesty and respect.

Industry recognition

I regularly guest blog around the web on the subject of social communications and PR 2.0, and you may have run into me on any number of leading industry blogs such as Spin Sucks, Deidre Breakenridge, Ragan.com and Social Media Today. I’m also a member of the steering committee for the Public Relations Consultancy Association ({PRCA) digital group, which is guiding the entire UK PR industry in the adoption of social media and PR 2.0.

I’m also often invited to take part about in social marketing and industry-specific events and panels. Most recently I’ve appeared as a guest on The Social Media Show podcast, which you can listen to here, and spoken at the Web Managers Forum and at the CIPR Social Summer series of events, all on the topic of realtime marketing. You may also want to check out the video below of a panel event I took part in for Social Media Week on the subject of the future of communications, PR and the media.

3 comments on “About Me

  1. […] is so unusual these days that a headline as powerful as that *actually delivers* on what it says. Paul‘s creativity has be wondering if Facebook will roll back its new Following […]

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