Tag Archive | Facebook
The Social Media Brand Winners (and Losers) in Fergie’s Retirement
Brand-jacking. Agile marketing. It’s the latest and greatest thing in social media marketing. Coral bookmakers got it spot on last summer when Robin Van Persie left Arsenal with a fast response on-the-ground stunt, and Oreo nailed it when the lights went out at the Superbowl with a now near legendary tweet. And yesterday, as the […]
Is Your Password Obsolete?
In the last week or two I’ve been playing with different password protection services as I’ve been acutely aware for a while that, for someone who should know better, my web security has been pretty poor. I’ve now started using LastPass to manage my online passwords and increase my security. So when I was sent […]
Get Your Coat Facebook; You’ve Pulled
Over the last few days I’ve started to feel a bit dirty whenever I login to Facebook. It started on Sunday when Facebook asked me “What’s going on, Paul?”. On Monday, it asked me “What’s happening, Paul?”. By Tuesday, our burgeoning relationship had moved to a slightly more flirtatious (in a Joey Tribbiani kinda way) […]
Is the Numbers Game Over for Social Media?
So off we go again. New year, new ideas, new intentions. And I’ve noticed a minor ‘trend’ rippling through my networks over the last week or so. A ‘mini-meme’, if you will. It’s one of being more considered in the use of social networks in 2013 – paring back on ‘friendships’ and focusing more heavily […]
Five Easy Steps to Make a Facebook Crisis Disappear
In the last week or two I’ve been managing a social media crisis on a client’s Facebook Page. Things kicked off around a specific political issue after a post on a forum, and suddenly the Page was swamped with new ‘fans’ sounding off and being generally unpleasant. Within a couple of hours, it turned a […]
Please Stop the Brand Bashing. Now.
In the social media bubble, we love to slate brands that don’t do things according to best practice. Hardly a week passes without another company being hauled over the coals by bloggers who seem to revel in the opportunity to out a brand for poor use of hashtags on Twitter, ineffective blogger outreach or Facebook […]
Facebook Suicide: Is Edgerank Killing User Experience?
There’s been a lot of talk over the last month or so about how Facebook’s new Edgerank tweak is hitting organic reach on brand Pages, and how unhappy Page owners are at the prospect of having to use the Promoted Posts function to pay for the distribution of their information to their own hard-earned fanbase. […]
The Great Myth of Social Sharing Buttons
For quite a while I’ve had the opinion that social sharing buttons on blogs and websites don’t actually achieve anything and are largely a waste of space. Personally, I very rarely click a Like button or a +1 button and never, ever use the Tweet button on any website I visit. And then I read […]
Poor Customer Service Leads to an 83% Reduction in Purchasing Among Social Media Users
It should be no secret to anyone reading this that social media is all powerful when it comes to connecting brands and organisations to customers. Or, in fact, that customer service has changed radically and for good thanks to the social web. But despite the fact that, incredibly, 70% of customer complaints on social media […]
Femfresh on Facebook: When Did the Word Nooni Become So Offensive?
So the power of social media has been proven again. Femfresh has ditched a Facebook page of well over 5000 fans after a backlash from the online community for the use of “infantile” terms for the word vagina that included the likes of vajayjay, froo froo and lala. Well done us. Don’t we all rule. […]
